Case Study: RT Tire achieves 15%+ growth with Comcast Spotlight

RT Tire - Customer Case Study

RT Tire, an auto retailer in Pacheco, CA, partnered with Comcast Spotlight after opening a new location and needing to boost awareness in its immediate area and across Contra Costa County. The company needed a cost-effective way to increase visibility and reach potential customers in both local and broader markets.

Comcast Spotlight created a multi-screen media plan that combined geographically targeted TV ads in the store’s area with sports programming and digital advertising on XFINITY.com. The campaign featured spots on networks such as Comedy Central, FX, History, and TLC, plus Oakland A’s and Golden State Warriors games and clickable XFINITY.com placements. RT Tire reported more than 15% growth during the campaign, and the strong results led it to double its advertising investment the following year.

RT Tire