Case Study: RPM Automotive increases business traffic with Comcast Spotlight

RPM Automotive - Customer Case Study

RPM Automotive, a Jacksonville auto service business, needed to stay top of mind with local drivers and increase traffic across its multiple locations. To reach consumers likely to need car service, RPM Automotive partnered with Comcast Spotlight and used a mix of TV and digital advertising in the Jacksonville market.

Comcast Spotlight used geographic targeting to focus on neighborhoods within five miles of RPM Automotive locations and on households with vehicles at least seven years old. The campaign included TV spots across dozens of top networks plus digital banner ads on XFINITY.com featuring a $10 off coupon and a link to RPM’s website. The multi-screen approach helped boost business traffic by 5–10%.

RPM Automotive