Case Study: Ron Carter Cadillac boosts sales and web traffic with Comcast Spotlight

Ron Carter Cadillac - Customer Case Study

Ron Carter Cadillac, a Houston-area dealership in Friendswood, TX, wanted to stand out in a competitive auto market by promoting its value-added “concierge care” program to attract more car shoppers, especially adults ages 25–39. The dealership partnered with Comcast Spotlight to run a multi-screen advertising campaign using television and digital advertising.

Comcast Spotlight developed a targeted TV schedule across networks such as ESPN, ESPN2, TBS, TNT, USA, HLN, Golf Channel, CNN, and FOX News, while digital ads on XFINITY.com reinforced the message and boosted brand awareness. The campaign delivered strong results, with monthly sales increasing more than 50% year over year from 63 to 95 vehicles, and website traffic rising from about 1,700 monthly visits to an average of more than 3,200.

Ron Carter Cadillac