Case Study: Rodney’s Bar-B-Que and Catering doubles daily sales with Comcast Spotlight

Rodney’s Bar-B-Que and Catering - Customer Case Study

Rodney’s Bar-B-Que and Catering, a restaurant in Dallas, GA, needed to attract more dine-in customers while also promoting its catering business in a competitive local market. Comcast Spotlight helped the customer address this challenge with a custom multi-screen advertising plan.

Comcast Spotlight implemented a mix of TV ads on sports programming such as ESPN, ESPN2, FOX Sports 1, and regional sports networks, along with local digital advertising on XFINITY.com. The campaign delivered strong results, with Rodney’s daily sales doubling from about $1,200–$1,400 per day to approximately $2,400 per day.

Rodney’s Bar-B-Que and Catering