Case Study: Rocklyn Homes achieves sustained growth in web traffic, sales, and revenue with Comcast Spotlight's multi-screen advertising

Rocklyn Homes - Customer Case Study

Rocklyn Homes, a Duluth, GA-based builder of new homes, condominiums, and communities in metro Atlanta, needed a smarter way to market different housing options to different buyer groups. To reach audiences ranging from first-time buyers to move-up customers and older adults, the company turned to Comcast Spotlight and its multi-screen advertising solutions.

Comcast Spotlight developed a targeted campaign using both demographic and geographic targeting, placing tailored creative on networks that matched each audience and adding digital banners on XFINITY.com and FOXNews.com. The approach helped Rocklyn Homes drive continued growth in web traffic, sales, and revenue over multiple years, leading the company to increase its advertising budget year after year.

Rocklyn Homes