Case Study: Rockingham Motors boosts phone inquiries and online conversions with Comcast Spotlight

Rockingham Motors - Customer Case Study

Rockingham Motors, a Salem, NH auto dealer, wanted to reach a larger audience and encourage consumers to think differently about car dealerships. To build brand awareness for its Toyota and Honda dealerships, the company partnered with Comcast Spotlight on a targeted video advertising campaign.

Comcast Spotlight implemented geographically targeted TV and digital video advertising across southern New Hampshire and northeastern Massachusetts, using family TV, primetime dramas, football coverage, in-banner video on XFINITY.com, and pre-roll placements. Over six months, the campaign drove a 160% increase in phone inquiries, a 196% increase in online form conversions, and a 148% increase in online video views.

Rockingham Motors