Case Study: Remax Alliance Colorado boosts real estate engagement with Comcast Spotlight

Remax Alliance Colorado - Customer Case Study

RE/MAX Alliance Colorado, a real estate company in Denver, needed a way to keep its advertising current as property inventory changed regularly and participating agencies could opt in or out of campaigns. Comcast Spotlight helped address this challenge with a custom, multi-screen advertising solution using Comcast Spotlight and Xfinity.com inventory-based marketing.

Comcast Spotlight created a campaign centered on a family-outgrowing-their-home commercial, then extended it into in-banner video on Xfinity.com with real-time home listings and geographic targeting by neighborhood and region. The campaign delivered more than 360,000 impressions in five months, generated 76,000+ interactions with monthly interaction rates of 16% to 23.5%, and increased website traffic by 3% across the network, even though only 10% of offices participated.

Remax Alliance Colorado