Case Study: Putt’n Around boosts sales and appointments with Comcast Spotlight

Putt’n Around - Customer Case Study

Putt’n Around, a family-friendly mini-golf, restaurant, and bar destination in Delray Beach, FL, needed to boost business and reduce slow “dead time” by making sure local residents knew where it was and what it offered. The customer partnered with Comcast Spotlight for a geographically targeted multi-screen video advertising campaign.

Comcast Spotlight built a “broad and deep” campaign using about 20 TV networks plus digital video placements, including static, in-banner video, and pre-roll, all focused on the Delray zone in the West Palm Beach market. The campaign increased sales and appointments, drove about 30 monthly clicks from XFINITY.com to Putt’n Around’s website, and helped attract more families, larger group parties, and summer camp trips.

Putt’n Around