Case Study: Profile Bank boosts mobile banking, website visits, and branch traffic with Comcast Spotlight

Profile Bank - Customer Case Study

Profile Bank, a community bank in Rochester, NH, needed to compete with larger financial institutions while showing local consumers that it offered modern “hi-tech” banking services such as online banking, mobile banking, and mobile deposits alongside traditional in-branch service. Comcast Spotlight helped the bank reach its hometown audience with targeted video advertising.

Comcast Spotlight ran geographically targeted TV and digital video campaigns using a mix of cable networks plus in-banner and pre-roll ads on XFINITY.com, with messaging tailored to both tech-savvy younger consumers and older customers who preferred face-to-face banking. The campaign drove strong results, including a 30% increase in mobile banking, a 20% increase in website visits, and a 15% increase in foot traffic at local branches.

Profile Bank