Case Study: Porter Regional Hospital boosts community awareness with Comcast Spotlight

Porter Regional Hospital - Customer Case Study

Porter Regional Hospital, a healthcare provider in Valparaiso, Indiana, wanted to build awareness of its programs for a broad community audience, including senior living, cancer care, and stroke treatment. With a new facility planned to better serve patients, the hospital needed a marketing approach that could raise visibility across multiple local demographics. Comcast Spotlight helped address this challenge with a media strategy designed to reach health-care consumers in northwest Indiana.

Comcast Spotlight implemented a multi-screen campaign that combined high-frequency television advertising, including sports programming, with in-banner video and pre-roll video on XFINITY.com. The goal was to maintain a strong share of voice online while reinforcing the TV campaign. The effort delivered more than 105 hours of online video viewed in one quarter, over 44,500 video views in the same period, and a 4.59% engagement rate with online advertising.

Porter Regional Hospital