Case Study: Point Breeze Credit Union boosts loans, checking growth, and younger membership with Comcast Spotlight

Point Breeze Credit Union - Customer Case Study

Point Breeze Credit Union, a Baltimore financial services provider, had slipped from the largest credit union in the area to sixth place and needed to regain market share in checking accounts, auto loans, and home equity loans. To support this effort, Point Breeze worked with Comcast Spotlight on a targeted video advertising campaign designed to rebuild brand awareness, attract younger customers, and re-energize its membership base.

Comcast Spotlight used geographic segmentation and demographic targeting to place ads across specific branch zones and relevant TV networks, supported by digital static, in-banner video, and pre-roll advertising. The campaign delivered more than 46,900 minutes of exposure and drove strong results: auto loan sales rose 39%, checking sales increased 51%, and home equity loans grew 92%. Point Breeze also increased household penetration to 1.25%, reached an average new-customer age of 38, and nearly one in five members opened an additional account during the campaign.

Point Breeze Credit Union