Case Study: Plymouth Fitness boosts revenue and membership growth with Comcast Spotlight

Plymouth Fitness - Customer Case Study

Plymouth Fitness, a health club in Plymouth, MA, faced increasing competition from other fitness centers and needed to stand out by highlighting its trained staff, welcoming atmosphere, and range of amenities. To help attract new members, boost non-member spending, and retain existing members, the company worked with Comcast Spotlight on a multi-channel advertising approach.

Comcast Spotlight supported Plymouth Fitness with targeted TV advertising on family- and adult-focused networks, sponsored health-tip programming, in-banner video online ads, and a consistent social media presence on Facebook and Twitter. The campaign delivered measurable results, including a 7% year-over-year increase in total revenue, a 4% rise in new-membership revenue, and a 35% jump in non-membership revenue, with strong growth in personal training, massage therapy, swimming lessons, and other programs.

Plymouth Fitness