Case Study: Phillips Building Supply boosts hunting department sales with Comcast Spotlight

Phillips Building Supply - Customer Case Study

Phillips Building Supply, a retail business in Laurel, MS, needed to promote new hunting equipment and make sure Hattiesburg-area customers knew they could find essential supplies locally instead of traveling farther. Comcast Spotlight helped the company reach its target audience of hunters with a focused advertising campaign.

Comcast Spotlight implemented a multi-screen media strategy using TV spots on Outdoor Channel, ESPN2, A&E, and FOX News, supported by banner ads on FOXNews.com to reinforce the message online. The campaign drove a 25% increase in Phillips Building Supply’s hunting department sales, demonstrating a measurable lift from Comcast Spotlight’s advertising solution.

Phillips Building Supply