Case Study: Philadelphia Zoo boosts visits and membership revenue with Comcast Spotlight

Philadelphia Zoo - Customer Case Study

Philadelphia Zoo partnered with Comcast Spotlight to help promote the grand opening of its new KidZooU attraction. The zoo wanted to position the experience as both meaningful and fun while reaching its core audience of women ages 18–49 with children under 12, along with grandparents and kids in the Philadelphia market.

Comcast Spotlight delivered a multi-screen marketing campaign using a broad mix of TV networks and digital advertising on XFINITY.com to expand reach and build awareness. The effort helped Philadelphia Zoo achieve one of its most attended years, with more than 1.275 million visitors, nearly 11% higher earned revenue, membership acquisition revenue rising from $897,000 to $1.46 million, and website visits increasing from about 979,000 to more than 1.2 million.

Philadelphia Zoo