Case Study: Perillo BMW achieves new sales growth with Comcast Spotlight

Perillo BMW - Customer Case Study

Perillo BMW of Chicago needed to stand out in a crowded automotive market and reach high-intent shoppers with the right message. To do that, the dealership worked with Comcast Spotlight using TV and digital advertising to connect with adults 25–54 who were ready to buy a new vehicle.

Comcast Spotlight built a targeted campaign around expanding housing areas, growing vehicle registrations, and zones near competing dealerships, while placing ads on networks such as ESPN, CNN, FOX News, and NFL Network plus digital inventory on XFINITY.com. The campaign was described as Perillo’s most aggressive ever, and Polk data showed it drove new sales from geographic areas that had not previously been part of the dealership’s marketing efforts.

Perillo BMW