Case Study: Pancho Villa Taqueria achieves steady sales growth with Comcast Spotlight

Pancho Villa Taqueria - Customer Case Study

Pancho Villa Taqueria, a San Francisco and San Mateo restaurant, needed to keep attracting new customers as older segments aged out of its core audience. Working with Comcast Spotlight, the restaurant used multi-screen advertising to reach changing local demographics without alienating its existing customer base.

Comcast Spotlight implemented zone-based TV advertising and in-banner placements on XFINITY.com, paired with links to Facebook, Yelp, menus, catering, and online ordering services. The campaign drove steady growth, with sales in San Francisco rising 3–4% per month and the San Mateo location seeing an 8–10% increase in lunch and dinner sales.

Pancho Villa Taqueria