Case Study: Pace Lighting boosts annual sales with Comcast Spotlight

Pace Lighting - Customer Case Study

Pace Lighting, a Savannah retail lighting provider, wanted to boost sales by reaching affluent homeowners near its store, especially women, with a geographically and demographically targeted advertising approach. The company worked with Comcast Spotlight to develop a multi-screen video campaign.

Comcast Spotlight placed Pace Lighting’s ads across television networks and on XFINITY.com with matching creative for a consistent brand experience. The campaign increased customer foot traffic and helped annual sales rise by approximately 6.25%.

Pace Lighting