Case Study: OptiCare Eye Health & Vision Centers boosts revenue and patient interactions with Comcast Spotlight

OptiCare Eye Health & Vision Centers - Customer Case Study

OptiCare Eye Health & Vision Centers, a Connecticut retail eye care provider, needed to stay top of mind for people whose vision was changing and who might need new glasses or contacts. The company worked with Comcast Spotlight to increase awareness among moms and other potential customers, using television and digital advertising to promote its services and private designer frames offer.

Comcast Spotlight helped OptiCare Eye Health & Vision Centers run a multi-screen campaign across TV networks popular with women and on XFINITY.com, using geographic targeting around office locations. The approach delivered strong measurable results, with year-over-year revenue up 14% and new patient interactions up 9%.

OptiCare Eye Health & Vision Centers