Case Study: Olympic Game Farm boosts awareness and visitor engagement with Comcast Spotlight

Olympic Game Farm - Customer Case Study

Olympic Game Farm, a travel and tourism attraction in Sequim, Washington, wanted to build awareness, grow its online presence, and bring in more visitors. To help reach local viewers and tourists from nearby counties, the company turned to Comcast Spotlight and its multi-screen marketing solutions.

Comcast Spotlight created a campaign that combined a special anniversary commercial on top cable networks with online banner ads and an in-banner video ad on XFINITY.com. The effort generated 280 click-throughs from banner ads, more than 100 click-throughs from the in-banner video ad, and more than 2,950 online views of the commercial, producing over 630 minutes of cumulative exposure.

Olympic Game Farm