Case Study: Olympic Game Farm increases visitors with Comcast Spotlight multi-screen video advertising

Olympic Game Farm - Customer Case Study

Olympic Game Farm in Sequim, WA, is a unique animal attraction with more than 200 animals, and its admissions revenue helps cover the care and operating costs for the facility. To keep attracting both new and returning visitors, the customer partnered with Comcast Spotlight and turned to multi-screen video advertising, with a focus on families and nearby geographic markets.

Comcast Spotlight built a campaign that combined television spots on family-friendly and regional networks with digital in-banner video and static banner ads, including traffic to Olympic Game Farm’s Facebook page. The results included more than 185,000 digital impressions on XFINITY.com, continued growth in Facebook likes, and a year-over-year increase in visitors, with many guests saying they had seen the commercials.

Olympic Game Farm