Case Study: Olympic Bus Lines boosts ridership with Comcast Spotlight

Olympic Bus Lines - Customer Case Study

Olympic Bus Lines, a Seattle travel and tourism company, needed to reach a broad mix of tourists, day-trippers, and seniors traveling to medical appointments in order to grow ridership. They turned to Comcast Spotlight for a multi-screen marketing program to build awareness and drive more passengers to their bus service.

Comcast Spotlight delivered a high-frequency campaign across major TV networks and XFINITY.com, with banner ads linking to Olympic Bus Lines’ Facebook page and geo-targeted online ads promoting a regional crab festival near key bus stops. The campaign generated 490 online engagements, a .51% click-through rate that beat the national tourism average, more than 100 new Facebook followers, and steady to increased ridership year over year.

Olympic Bus Lines