Case Study: Numis International boosts traffic and brand awareness with Comcast Spotlight

Numis International - Customer Case Study

Numis International, a longtime retail buyer and seller of gold, jewelry, coins, and precious metals in Millbrae, CA, wanted to stay top of mind with local residents as their first choice for purchasing and pawnbroking. Working with Comcast Spotlight, the retailer used video advertising to reach its core female-skewing audience ages 35-65 while also building broader brand awareness and generating referrals.

Comcast Spotlight developed a geo-targeted campaign that combined TV advertising on networks popular with the target demographic, Giants game inventory, and digital in-banner and in-stream video. The campaign also linked to Numis International’s Facebook page, helping boost social engagement. Results included approximately 10% growth in organic website traffic, increased Facebook “likes,” and digital click-through rates that met or exceeded market averages.

Numis International