Case Study: Nimnicht Chevrolet achieves 54% new car sales growth with Comcast Spotlight

Nimnicht Chevrolet - Customer Case Study

Nimnicht Chevrolet, a Jacksonville auto dealership, had recently completed a major renovation and needed to promote its upgraded facilities—such as a café and children’s play area—while also drawing attention to its new and used vehicle inventory. To help spread the word, the dealership partnered with Comcast Spotlight for a multi-screen advertising campaign.

Comcast Spotlight built a strategy that combined targeted television spots on high-reach networks with digital advertising on XFINITY.com, focusing on local consumers ages 25–54 who were more likely to own or consider buying a Chevrolet. The campaign helped drive strong results, with Nimnicht Chevrolet’s new car sales increasing 54% year over year during the grand re-opening promotion.

Nimnicht Chevrolet