Case Study: NBC boosts viewership for The Blacklist with Comcast Spotlight

NBC - Customer Case Study

NBC wanted to build early viewership for *The Blacklist* and boost tune-in for its Monday night broadcasts, especially across the first critical episodes of the new series. To support the launch, NBC worked with Comcast Spotlight, using linear spot TV advertising and the Comcast program guide to reach targeted local markets.

Comcast Spotlight promoted live tune-in and on-demand viewing in 16 markets, helping NBC drive stronger performance versus national averages. The campaign delivered a 6% higher rating in Comcast digital households, a 35% increase in commercial ratings from C+SD to C3, and a 21% higher C3 rating versus all other households. It also produced 9% higher ratings in markets with 30-second spots, 7% higher average ratings across Comcast Spotlight local markets, and outperformed the NTI household rating in most Spotlight markets for the first three episodes.

NBC