Case Study: NBC boosts Hannibal tune-in and engagement with Comcast Spotlight

NBC - Customer Case Study

NBC wanted to create excitement for the premiere of its new series *Hannibal* and sustain viewer interest after launch. To do that, the network worked with Comcast Spotlight, using its interactive program guide and advertising capabilities to reach viewers while they were actively browsing for something to watch.

Comcast Spotlight ran banner ads to drive tune-in for live episodes and video-enabled banner ads to promote related on-demand content. The campaign delivered a 10% higher C3 rating in Comcast digital households, a 54% increase in commercial ratings from C+SD to C3, 194,000 video-on-demand views within the C3 window, and more than 26,000 social media comments, all measured over a two-episode average.

NBC