Case Study: NBC drives higher tune-in for Revolution with Comcast Spotlight

NBC - Customer Case Study

NBC needed to boost awareness and tune-in for the winter premiere of *Revolution*, a show set in a world without electricity. Comcast Spotlight helped the network reach likely viewers using linear spot TV advertising and video-enabled banner ads on the program guide, along with on-demand content to encourage catch-up viewing.

Comcast Spotlight’s targeted campaign ran across key markets including Atlanta, Chicago, Miami, Philadelphia, Seattle, and Washington, D.C. The effort delivered strong results, including a 32% higher C3 rating in Comcast digital households versus all other households, a 40% increase in commercial ratings from C+SD to C3 in Comcast digital households, and more than 36,000 social media comments—92% above the season average.

NBC