Case Study: NBC boosts tune-in for American Dream Builders with Comcast Spotlight

NBC - Customer Case Study

NBC needed to drive tune-in for its new series *American Dream Builders* and reach viewers across multiple screens. Working with Comcast Spotlight, NBC used a mix of linear TV spots, interactive program guide banner ads, and XFINITY.com advertising to promote the show and support viewing before, during, and after broadcast.

Comcast Spotlight’s campaign highlighted the live airing, let viewers set on-screen reminders, and provided options to watch on demand or record episodes on XFINITY DVRs. The effort delivered a 3% increase in commercial ratings from C+SD to C3 in Comcast digital households, an 18% higher live rating for the first episode versus the national rating, 47% of premiere on-demand views within the C3 window, and 15 million impressions on XFINITY.com with 10,900 clicks.

NBC