Case Study: NBC boosts Chicago Fire viewership with Comcast Spotlight

NBC - Customer Case Study

NBC wanted to generate renewed interest in the sophomore season of its drama series *Chicago Fire* after strong first-season audience growth. To help drive viewers back to the show, NBC partnered with Comcast Spotlight for a multi-screen marketing campaign that included linear spot TV, interactive program guide banners, and online advertising on XFINITY.com.

Comcast Spotlight executed the campaign across targeted local markets, using program guide ads to promote the premiere and on-demand viewing, plus XFINITY.com units that let viewers watch related video content and set DVR recordings. The effort delivered strong performance, including 9% higher ratings in Comcast digital households, 21% higher C3 ratings, a 25% increase in commercial ratings from C+SD to C3, 2.5 million XFINITY.com impressions, 81,000 ad unit initiations, and 559 series recordings set.

NBC