Case Study: MyTrafficMan achieves exponential app growth with Comcast Spotlight

MyTrafficMan - Customer Case Study

MyTrafficMan, a Bellingham, WA legal services provider, helps people navigate traffic-related charges through its team-based “legal care center” model. As it launched a web app for users to submit traffic ticket details, it needed help explaining its services and reaching the right local audience, so it turned to Comcast Spotlight for support.

Comcast Spotlight used geographic targeting and a multi-screen video advertising campaign to reach local neighborhoods. The media mix included television on networks like A&E, ESPN and Spike, plus NASCAR coverage, along with banner ads on XFINITY.com for added reach and frequency. The campaign drove “exponential” app growth, resulting in more than 1,000 successful submissions.

MyTrafficMan