Case Study: Morrison Dental Associates boosts local awareness and leads with Comcast Spotlight

Morrison Dental Associates - Customer Case Study

Morrison Dental Associates, working with Comcast Spotlight through United Marketing Group, wanted to build awareness among local Savannah residents and keep the dental practice top-of-mind across its four area office locations. The challenge was to reach prospective patients with the right message in the right local markets using geographically targeted advertising.

Comcast Spotlight implemented a multi-screen campaign that combined targeted television ads and digital banners across two Savannah advertising zones, using networks and sites such as ESPN, Food Network, FOX News, HGTV, Lifetime, Nickelodeon, TNT, USA, XFINITY.com, and FOXNews.com. The campaign also promoted an informational seminar about snoring problems, helping drive community leads and sustain strong awareness of Morrison Dental Associates’ services, with reported growth in local leads.

Morrison Dental Associates