Case Study: Moore Chevrolet doubles web traffic with Comcast Spotlight

Moore Chevrolet - Customer Case Study

Moore Chevrolet, a Jacksonville auto dealer, needed to strengthen its online presence as more car shoppers researched vehicles on the web. Comcast Spotlight helped the dealership address this challenge with a multi-screen marketing plan designed to drive local shoppers to Moore Chevrolet’s website.

Using data-driven cable network selection, geographic audience segmentation, and banner advertising on XFINITY.com, Comcast Spotlight focused the campaign on likely Chevrolet buyers in the dealership’s core market. The results were strong: web traffic doubled, the dealership received multiple calls per week mentioning the commercials, and Facebook “likes” increased significantly.

Moore Chevrolet