Case Study: Mississippi Music boosts sales with Comcast Spotlight

Mississippi Music - Customer Case Study

Mississippi Music, a retail music store with four locations in Mississippi, wanted to reach two distinct audiences: professional musicians and families with children beginning to learn instruments. To do so, the company partnered with Comcast Spotlight for a multi-screen video advertising campaign that could promote its instruments, music lessons, and related products.

Comcast Spotlight helped Mississippi Music create a memorable commercial and place it across targeted TV networks and in-banner video ads, using family-friendly channels to reach parents and music-focused channels to reach adults and hobbyists. The campaign also linked viewers directly to Mississippi Music’s website and social media pages, and the effort drove approximately 5% year-over-year sales growth.

Mississippi Music