Case Study: Midway Liquors boosts sales and wine awareness with Comcast Spotlight

Midway Liquors - Customer Case Study

Midway Liquors, a retail business in Baltimore, needed to correct a common perception that it was mainly a “beer store” and better promote its broader selection of wines and spirits, along with its knowledgeable staff. Comcast Spotlight helped address this challenge with a multi-screen advertising campaign using television and XFINITY.com advertising.

Comcast Spotlight targeted wine-focused commercials on networks popular with women, such as Lifetime, Bravo, and Food Network, while also extending reach with ESPN and FOX News to build broader brand awareness. Through Banner Link technology on XFINITY.com, Midway Liquors promoted wines available each month, driving measurable results including a 7% year-over-year increase in total sales, a 12% increase in wine sales, and higher floor traffic during weekly wine tastings.

Midway Liquors