Case Study: Mid-Life Crisis boosts foot traffic by 70% with Comcast Spotlight

Mid-Life Crisis - Customer Case Study

Mid-Life Crisis, a boutique retail store in Jacksonville Beach, FL, wanted to build awareness among nearby shoppers and bring more customers through its doors. The owner partnered with Comcast Spotlight to create a video advertising strategy tailored to the local market and the store’s target audience.

Comcast Spotlight used a mix of television advertising and in-banner digital video on XFINITY.com, with messaging aimed at women ages 25-54 and placement focused on the store’s surrounding zones and nearby areas where many customers lived. The campaign was a success, and Mid-Life Crisis reported a 70% increase in foot traffic, showing the strong impact of Comcast Spotlight’s multi-screen approach.

Mid-Life Crisis