Comcast Spotlight
273 Case Studies
Case Study: Michigan Renaissance Festival boosts sales 12% with Comcast Spotlight
A Comcast Spotlight Case Study
Michigan Renaissance Festival - Customer Case Study
Michigan Renaissance Festival worked with Comcast Spotlight to boost attendance for its event and reach audiences in Detroit, Flint, Lansing, and Grand Rapids. The festival wanted a modern, multi-screen advertising approach to complement its old-school atmosphere and attract more ticket buyers from nearby towns.
Comcast Spotlight ran a campaign using TV commercials across major networks, along with online advertising on XFINITY.com featuring banner and in-banner video ads that linked to the festival’s website for discounted ticket purchases. The effort helped drive a 12% year-over-year increase in overall sales of tickets, food, and merchandise.
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