Case Study: Michael Morse Law Firm boosts leads and website traffic with Comcast Spotlight

Michael Morse Law Firm - Customer Case Study

Michael Morse Law Firm, a Detroit-area legal practice in Southfield, MI, wanted to stay top of mind with people who might need help after a car accident or with a Social Security disability case. To support its brand-building goals, the firm partnered with Comcast Spotlight on an aggressive multi-screen advertising campaign.

Comcast Spotlight used research-driven targeting to place TV ads on networks like A&E, BET, ESPN, FX, MTV, and others across the Detroit market, along with digital banner ads on XFINITY.com to drive traffic to the firm’s website. The campaign delivered strong results, with leads and clients increasing 20–25% and website traffic growing 40%.

Michael Morse Law Firm