Case Study: MGayle Studio gains more regular clients with Comcast Spotlight

MGayle Studio - Customer Case Study

MGayle Studio, a St. Paul, Minnesota health and fitness studio, needed to reach the right kind of customers rather than a broad audience. The studio was looking for upscale, educated, tech-savvy, active locals who lived near its location, and turned to Comcast Spotlight for help with its advertising strategy.

Comcast Spotlight created a campaign using television advertising during the Olympics, Minnesota Twins baseball, Mad Men on AMC, and Dallas on TNT, along with in-banner video ads on XFINITY.com that repurposed the TV commercial and added links to social channels and driving directions. The campaign delivered strong results: MGayle Studio gained many regular clients, outperformed previous newspaper campaigns, and saw customers consistently mention the TV and online ads, reinforcing the studio’s brand.

MGayle Studio