Case Study: Metropolitan York Police Testing Consortium achieves stronger police recruitment with Comcast Spotlight

Metropolitan York Police Testing Consortium - Customer Case Study

Metropolitan York Police Testing Consortium, a government/municipal organization, needed to recruit qualified police candidates from York, PA and surrounding communities. To support this effort, the consortium worked with Comcast Spotlight on a targeted multi-screen recruitment campaign.

Comcast Spotlight delivered TV commercials and online advertising on Xfinity.com across South Central Pennsylvania and Northern Maryland, with placements on networks including ESPN 2, MTV, NFL Network, and others. The campaign generated 519 applications, 386,000+ online impressions, 566 click-throughs to the consortium website, and more than 1,600 TV commercials, helping drive strong applicant interest.

Metropolitan York Police Testing Consortium