Case Study: Metropolitan Nashville Public Schools engages local families with Comcast Spotlight

Metropolitan Nashville Public Schools - Customer Case Study

Metropolitan Nashville Public Schools worked with Comcast Spotlight to help promote its STEM magnet schools and reach parents and students in the neighborhoods around those campuses. The district’s goal was to build awareness and drive interest among residents in specific ZIP codes near the schools.

Comcast Spotlight delivered a multi-screen campaign using geographically targeted TV and digital advertising. The TV ads ran on networks such as ABC Family, Nickelodeon, and Lifetime, while the digital ads on XFINITY.com featured school-specific tabs with videos, maps, photo galleries, and social sharing options. Over the four-week campaign, users spent more than 5 hours and 14 minutes engaging with the digital ads, and TV viewers spent more than three hours with the school content.

Metropolitan Nashville Public Schools