Case Study: Member One Federal Credit Union boosts loan growth with Comcast Spotlight

Member One Federal Credit Union - Customer Case Study

Member One Federal Credit Union, a Roanoke-based financial services provider, wanted to build brand awareness and drive more loan generation across its local market. To support this goal, Member One partnered with Comcast Spotlight on a multi-screen advertising campaign designed to reach women ages 30-45 and promote lending products such as home equity, automotive loans, and credit offers.

Comcast Spotlight delivered a mix of TV and digital advertising, including placements on popular programs and networks as well as NBCU Digital Entertainment sites like E! Online, Movies.com, and Esquire Network. The campaign was highly successful: Member One exceeded its loan goal by more than 50% and reached its full-year growth goals by August.

Member One Federal Credit Union