Case Study: Medieval Times Dinner and Tournament boosts sales and brand awareness with Comcast Spotlight

Medieval Times Dinner and Tournament - Customer Case Study

Medieval Times Dinner & Tournament of Lyndhurst, NJ, wanted to boost brand awareness and drive family visits in a crowded entertainment market. To reach younger audiences and parents—especially moms—there were turning to Comcast Spotlight for a multi-screen advertising campaign.

Comcast Spotlight delivered a geographically targeted campaign using television spots on networks such as ABC Family, Bravo, History, Lifetime, MTV, Nickelodeon, and USA, along with video-on-demand and digital ads on XFINITY.com. The campaign helped Medieval Times increase year-over-year sales and revenue by nearly 20%, putting the restaurant on pace for a second consecutive record-setting year.

Medieval Times Dinner and Tournament