Case Study: Marshall Landscaping achieves targeted local reach with Comcast Spotlight

Marshall Landscaping - Customer Case Study

Marshall Landscaping, a locally owned home services company in Warren, MI, needed to stand out against larger national landscaping brands while keeping travel costs low and focusing on the right customers in the Detroit area. To reach homeowners most likely to need its services, the company turned to Comcast Spotlight for geographically and demographically targeted television and digital video advertising.

Comcast Spotlight built a media plan centered on TV networks that over indexed for Marshall Landscaping’s audience, including FOX Sports Detroit, HGTV, Bravo, Hallmark, and others, plus Weather Channel crawl ads and geotargeted in-banner video on XFINITY.com and FOXNews.com. The campaign generated more than 13,000 engagements and over 2,000 minutes of exposure, showing strong local response to Marshall Landscaping’s message.

Marshall Landscaping