Case Study: Main Street Bank boosts traffic and revenue with Comcast Spotlight

Main Street Bank - Customer Case Study

Main Street Bank, a community-focused financial services provider in Bingham Farms, MI, wanted to increase deposits and loan activity while building stronger brand awareness among customers living near its single location. It turned to Comcast Spotlight for help reaching its local audience with a more personal, community-centered message.

Comcast Spotlight developed a targeted multi-screen campaign using television and in-banner video on XFINITY.com, with ad placements centered on nearby communities and programming such as Detroit Tigers baseball, NFL, U.S. Open tennis, and general-interest shows. The campaign drove a 90% increase in traffic, a 30% revenue increase, and even led to the bank’s president being recognized from the TV ads.

Main Street Bank