Case Study: Lucia Lumber boosts sales and booth traffic with Comcast Spotlight

Lucia Lumber - Customer Case Study

Lucia Lumber of Agawam, Massachusetts wanted to drive attendance and sales around its presence at the Western Massachusetts Home and Garden Show while also gaining share from competitors. Working with Comcast Spotlight, the home improvement retailer launched a multi-screen marketing campaign aimed at homeowners aged 35 and up with household incomes of $50,000 or more.

Comcast Spotlight analyzed the media habits of Lucia Lumber’s target audience and created a television plan to reach them effectively, supported by a simple online banner ad that directed visitors to the company’s website. The campaign helped Lucia Lumber surpass its annual sales goal, generate strong booth attendance at the Massachusetts Home Show, and increase online traffic.

Lucia Lumber