Case Study: Len Lyall Chevrolet boosts market share and rankings with Comcast Spotlight

Len Lyall Chevrolet - Customer Case Study

Len Lyall Chevrolet, an auto dealership in Aurora, CO, wanted to make a strong impression with its “grand re-opening” and highlight its key differentiators: pricing, selection, and service. Comcast Spotlight helped the dealership reach potential customers across multiple screens with a mix of TV advertising and digital video.

Comcast Spotlight built a campaign centered on sports programming, including Monday Night Football, plus targeted networks and XFINITY.com video placements. The effort delivered strong results: share rose 84.4% after the campaign compared with a decline of 11.5% before it, and Len Lyall Chevrolet moved from 11th to 4th place year over year.

Len Lyall Chevrolet