Case Study: Lawrenceville Lincoln boosts MKZ sales and inquiries with Comcast Spotlight

Lawrenceville Lincoln - Customer Case Study

Lawrenceville Lincoln, a Philadelphia-area auto dealer, wanted to generate excitement around the all-new MKZ model and highlight what was new about the dealership and Lincoln itself. To do that, the customer worked with Comcast Spotlight on a multi-screen advertising campaign designed to let strong visuals tell the story.

Comcast Spotlight created a “reborn”-themed commercial featuring dramatic, fast-cut imagery of the MKZ’s design features, then extended the message with ads on top-rated networks including USA, HGTV, TNT, FOX News, and CNN, plus banner placements on the XFINITY.com homepage. The campaign drove measurable results for Lawrenceville Lincoln, including a 30% year-over-year increase in Lincoln MKZ sales, a 60% year-over-year rise in internet inquiries, and increased showroom traffic during the campaign.

Lawrenceville Lincoln