Case Study: Lawrence Subaru boosts sales and website traffic with Comcast Spotlight

Lawrence Subaru - Customer Case Study

Lawrence Subaru of Hanover, a single-location, family-owned dealership in the competitive Harrisburg market, wanted to improve new car sales and strengthen its position in its primary market area. To reach local adults 25+ more effectively, the dealership partnered with Comcast Spotlight on a multi-screen video advertising campaign.

Comcast Spotlight used Subaru national commercials tagged with Lawrence Subaru’s location and website, running them across a broad mix of TV networks and with geographically targeted in-banner video ads on XFINITY.com. The campaign helped Lawrence Subaru increase overall sales 3%, from 259 to 267 vehicles sold, while also driving higher website traffic; the dealership noted results could have been even stronger with more inventory available.

Lawrence Subaru