Case Study: Lauderdale BMW achieves 18.2% sales growth with Comcast Spotlight

Lauderdale BMW - Customer Case Study

Lauderdale BMW, a Miami-area auto dealership with two locations, wanted to better connect with local consumers who were passionate about sports, the arts, and the community. To reach both men and women across age groups, the dealership turned to Comcast Spotlight for multi-screen advertising support.

Comcast Spotlight built a targeted media plan that combined popular TV networks, run-of-schedule ads, first-run programming placements, and geographically targeted messaging across four zones for each dealership location, plus digital banners on XFINITY.com. The campaign helped Lauderdale BMW increase sales, deliveries, and registrations by 18.2% year over year.

Lauderdale BMW