Case Study: Landmark Dodge Chrysler Jeep Ram boosts sales and brand recall with Comcast Spotlight

Landmark Dodge Chrysler Jeep Ram - Customer Case Study

Landmark Dodge Chrysler Jeep Ram, an Atlanta auto dealership in Morrow, GA, was working to defend its market-leading position against more than a dozen competitors. To help increase share of voice, drive traffic, and boost sales, Comcast Spotlight provided a multi-screen advertising solution.

Comcast Spotlight developed a geographically targeted TV and digital campaign featuring networks like ESPN, TNT, USA, History, and A&E, plus in-banner video on XFINITY.com using the same TV creative. The campaign delivered substantial year-over-year sales and profitability increases, while brand recall rose 30%, message recall increased 55%, and the one-month promotion generated 2,795 in-banner video engagements.

Landmark Dodge Chrysler Jeep Ram