Case Study: Kuni BMW boosts market share and 328i sales with Comcast Spotlight

Kuni BMW - Customer Case Study

Kuni BMW of Beaverton, OR, wanted to grow market share by winning customers from competitors, while also highlighting its customer service and appealing to younger buyers with the idea that a BMW could be affordable. Comcast Spotlight helped support this goal with a multi-screen advertising campaign centered on the BMW 328i and a $399/month lease offer.

Comcast Spotlight ran television ads on networks such as ESPN, FX, MTV, TNT, and USA, paired with online in-banner video that let viewers learn more about the car and click through to the dealership site for help from an online customer service agent. The campaign helped increase market share to 59.3%, grow 328i sales from 25 to 31 month-over-month, and generate more than 1,500 online video views and 36 website visits.

Kuni BMW